Euromed University of Fès
Year 1: Master in Digital Marketing and Data Analytics (Morocco)
Year 2: Mastère in Marketing Analytics (France)
Accreditations in Morroco
Accreditation in France
“Responsable Marketing Digital Stratégique et Opérationnel” title - issued by ECAD CONSULTANTS (NSF 312; 320) Level 7 (Eu) Registered with RNCP36460 by France Compétences decision of 01/06/2022.
Master 1 in Digital Marketing and Data Analytics & Mastère 2 in Marketing Analytics
Overview of the program
Partner
Euromed University of Fès
Requirements
Bac+3 or above
Conditions for joining the PST&B double degree program
Master 1: 180 ECTS credits (Licence, Bachelor)
Master 2: 240 ECTS credits (Master 1)
Level of Education
University
New Academic Year Starts
September 2025
Validation requirements
2 years – 300 ECTS credits
1 year with EUF – 1 year with PST&B
Location
Morocco
Student numbers by year
15-30
Double Degree Program
Programme dispensé entre PST&B et le partenaire : Master 1 in Digital Marketing and Data Analytics & Mastère 2 in Marketing Analytics
PST&B program objectives:
The main objective of the Master Tech Marketing & Digital is to train strategic and operational digital marketing managers able to design, implement and lead the digital marketing strategy of a company or brand. They collect and analyze information on the customer, targets, competition and context in order to develop and propose to the customer a marketing strategy that meets their expectations.
Year 1
Master 1 in Digital Marketing and Data Analytics
Year 2
Mastère 2 in Marketing Analytics
Courses
UE01 – Develop a Commercial, Digital, and Marketing Strategy
- Advanced Tech Marketing
- Business Game: Marketing Strategy
- International Intelligence Monitoring and Market Surveys
UE02 – Define an Innovative Commercial, Digital, and Marketing Experience
- International Intelligence Monitoring and Market Surveys
- Innovation and Change Management
- Design Thinking & Technology
- Entrepreneurial Finance
UE03 – Deploy a Commercial, Digital, and Marketing Strategy
- Entrepreneurial Finance
- Tech Consulting
- Data Security and Protection
- Growth Hacking & Scale-Up
- Digital Law: Cyberwatch, Cyberdefense, Cybersecurity
UE04 – Manage a Commercial, Digital, and Marketing Strategy
- Business Intelligence
- Big Data and Data Visualization
UE05 – Manage Projects and Teams
- Artificial Intelligence & Machine Learning
- Professional Certification V.1.1: AWS Cloud Practitioner
- Leadership and Team Management
- Professional Certification V.1.2: PMI Ready
UE06 – Experiential Path
- Integration Day V
- Professional Capstone 1
- Professional Capstone 2
- Citizenship & CSR Policy
- Company Forum V
- International Learning Expedition V
UE07 – Tech Expertise Specialization
- Social Data Sciences
- Supply Chain and Operation Analysis
- Data Mining
- Customer & Marketing Analytics
- Professional Certification V.2: MS MB 220 Dynamic 365 Marketing Functional Consultant Associate
- Professional Certification V.1: CRT 251 Salesforce Sales Cloud Consultant
You want to know more about this program ?
Contact at PST&B
paris@pstb.fr