Silpakorn University International College
Year 1: Master of Business Administration (Thailand)
Year 2: Mastère in Marketing Analytics (France)
Year 2: Mastère in Marketing Analytics (France)
Accreditations in Thailand
Accreditation in France
Marketing and Communication Manager" certification - issued by ESGCV-ESGCI - (NSF 312) Level 6 (Eu) Registered with RNCP36609 by decision of the Director General of France Compétences dated 01/07/2022.
MBA 1 at SUIC + Mastère 2 Marketing Analytics PST&B
Overview of the program
Partner
Silpakorn University International College
Requirements
Bac+3/+4
Conditions for joining the PST&B double degree program
240 ECTS credits
Level of Education
University
New Academic Year Starts
September 2025
Validation requirements
2 years – 300 ECTS credits
2 semesters with SUIC – 2 semesters with PST&B
Location
Thailand
Student numbers by year
15-30
Double degree program
Program provided between PST&B and partner : MBA 1 at SUIC + Mastère 2 Marketing analytics PST&B
PST&B program objectives:
- The Marketing Analytics Master’s program is designed to train specialists in marketing and data analysis and data analysis. By collecting, processing, analyzing,g and interpreting data, future graduates can optimize the consumer experience, making the company’s value chain even more efficient.
Year 1
MBA 1st year
Year 2
Mastère 2 Marketing Analytics PST&B
Courses
UE01 – Develop a Commercial, Digital, and Marketing Strategy
- Advanced Tech Marketing
- Business Game: Marketing Strategy
- International Intelligence Monitoring and Market Surveys
UE02 – Define an Innovative Commercial, Digital, and Marketing Experience
- International Intelligence Monitoring and Market Surveys
- Innovation and Change Management
- Design Thinking & Technology
- Entrepreneurial Finance
UE03 – Deploy a Commercial, Digital, and Marketing Strategy
- Entrepreneurial Finance
- Tech Consulting
- Data Security and Protection
- Growth Hacking & Scale-Up
- Digital Law: Cyberwatch, Cyberdefense, Cybersecurity
UE04 – Manage a Commercial, Digital, and Marketing Strategy
- Business Intelligence
- Big Data and Data Visualization
UE05 – Manage Projects and Teams
- Artificial Intelligence & Machine Learning
- Professional Certification V.1.1: AWS Cloud Practitioner
- Leadership and Team Management
- Professional Certification V.1.2: PMI Ready
UE06 – Experiential Path
- Integration Day V
- Professional Capstone 1
- Professional Capstone 2
- Citizenship & CSR Policy
- Company Forum V
- International Learning Expedition V
UE07 – Tech Expertise Specialization
- Social Data Sciences
- Supply Chain and Operation Analysis
- Data Mining
- Customer & Marketing Analytics
- Professional Certification V.2: MS MB 220 Dynamic 365 Marketing Functional Consultant Associate
- Professional Certification V.1: CRT 251 Salesforce Sales Cloud Consultant
You want to know more about this program ?
Contact at PST&B
paris@pstb.fr