ESIG Global Success

Accreditation in France

Double degree program

Program provided between PST&B and partner : Licence and Bachelor Communication & Digital Marketing

PST&B program objectives:

• Training hybrid profiles: The specialized Bachelor in Communication & Digital Marketing offers the opportunity to become an expert in marketing and communication, an essential role for any company thriving in the digital age.

  Beyond creating ads and managing social media, this program will immerse you in the world where the balance between human interactions and online presence is the key to success. It aims to develop and maintain consumer trust in a brand, using advanced technologies such as artificial intelligence, in order to personalize marketing strategies.

• Meeting the needs of businesses: Data collection and analysis are at the heart of the training thanks to their importance for informed decision-making. Business development and partnership building skills are also highlighted in order to extend the brand’s influence.

  The Digital Marketing and Communication Manager will be in charge of defining development plans, monitoring trends and adapting to a constantly changing environment. He will have to keep up to date with developments in the Tech sector, particularly data, AI and content creation.