Silpakorn University International College
B.B.A in Business and Technology (Thailand)
& Bachelor in Communication and Marketing Digital
Accreditations in Thailand
Accreditation in France
Marketing and Communication Manager" certification - issued by ESGCV-ESGCI - (NSF 312) Level 6 (Eu) Registered with RNCP36609 by decision of the Director General of France Compétences dated 01/07/2022.
BBA Bachelor of Business Administration
Overview of the program
Partner
Silpakorn University International College
Requirements
Baccalauréat or Thai high school equivalency
Conditions for joining the PST&B double degree program
120 ECTS credits
Level of Education
Undergraduate
New Academic Year Starts
August 2025
Validation Requirements : 4 years – 180 ECTS
Year 3 : 1 semester in Paris with PST&B – 1 semester at SUIC in Thailand + internship in B.B.A Business For Tech at PST&B
Year 4 : Bachelor at SUIC in Thailand
Location
Thaïland
Student numbers by year
20 – 30
Double degree program
Program provided between PST&B and partner : Bachelor
PST&B program objectives:
- The Bachelor’s degree specialized in Communication & Digital Marketing offers the opportunity to become an expert in marketing and communication, an essential role for any company thriving in the digital world.
- Beyond ad creation and social media management, this program will immerse you in the world where the balance between human interaction and online presence is key to success. It aims to develop and maintain consumer trust in a brand, using advanced technologies such as artificial intelligence to personalize marketing strategies.
Year 1
B.B.A in Business and Technology
Year 2
B.B.A in Business and Technology
Year 3
1 semester at PST&B – Bachelor in Communication & Marketing Digital & 1 semester at SUIC – BBA Business & Technology
Courses
- Commercial Intelligence & Market Study
- Consumer Behavior
- Strategic and Digital Marketing
- Commercial Action Plan
UE02 – Deploy a Commercial, Digital, and Marketing Strategy
- Communication Strategy
- Negotiation and Commercial Prospecting
- Reporting and Budget Tracking
- Commercial Law
UE03 – Manage the Quality of the Customer Experience
- CRM & Customer Relationship Management
- Customer Experience and Loyalty
UE04 – Manage Commercial, Digital, and Marketing Teams
- Sales Force Management
- Innovation and Management
UE05 – Evaluate the Results of Commercial, Digital, and Marketing Action Plans
- Tracking Marketing and Commercial Performance
- Web Acquisition Strategies
UE06 – Experiential Path
- Integration Day
- Inclusion, Diversity, and Disability Path
- Ecological Transition Path – TASK Certification
- International Learning Expedition
- Citizenship & CSR – Tech Meetings
UE07 – Tech Expertise Specialization
- SEA and Acquisition Strategies
- Social Media Strategies
- Inbound Marketing
- Web Copywriting
- Supervised Technical Project
- No-Code Programming III
- Information Systems
- Infrastructure and Networks
- Professional Certification – Adobe
You want to know more about this program ?
Contact at PST&B
paris@pstb.fr